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Kids see fewer food ads on TV, FTC says, but I disagree!

In a wonderful example of an overly myopic study result, the U. S. Federal Trade Commission announced that, hurray, kids see a lot fewer food ads on TV nowadays than they used to twenty years ago. In 1977, the typical kid saw more than 18 food advertisements each day, while today they are only exposed to 13.

This announcement comes from a two-day government sponsored workshop exploring the effect of kids' marketing on obesity and the food industry's efforts to self-regulate advertisements.

Meanwhile, the incidence of child obesity has more than doubled in the last thirty years. Coincidence?

Continue reading about TV ads and children at the Attachment Parenting Blog.