For business, Podcasting is just a fad

I know a lot of people involved with the blogosphere are avid podcast enthusiasts, in fact, some of my best friends are, yes, podcasters, but I have to say that I just can't find any enthusiasm for podcasting, though I'm hugely bullish on blogging as a business communications tool.

Frankly, I think podcasting is just a fad and will shortly vanish from the proverbial radar screen, particularly for savvy businesses and entrepreneurs seeking smart and effective methods of promoting their business or service.

Allow me to explain...

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