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Blogging Helps Search Engines Find You

I was recently interviewed by Peter Kent -- long-time online maven and most recently author of the book Search Engine Optimization for Dummies -- about business blogging for our local business publication, the Boulder County Business Report. I'm reprinting the article here, linking to the eCommerce Times pickup of the story.

Getting Into Blogs Helps Search Engines Find You
By Peter Kent -- Boulder County Business Report

"I believe the 21st century will be characterized by the cult of expertise, and that the successful companies will be those that are widely recognized as experts," Dave Taylor, a Boulder, Colo., business strategy consultant and writer, said, explaining one of his reasons that businesses should invest in blogs.

Are blogs the next big thing? For many, they're a big thing already. Dave Taylor, for instance, Boulder, Colo., business strategy consultant and writer, sees blogs as an essential -- and profitable -- part of his business.

But before we get to that, what exactly is a blog?

Taylor begins explaining the concept by...