Ask Dave Taylor: Tech and Business


Actually, no, Yahoo isn't "conceding search to Google"

The big discussion right now in the blog space is whether the recent comments from Yahoo's Chief Financial Officer Susan Decker mean that Yahoo has "given up" on the search space and "conceded" it to Google. The problem is, I think everyone's misinterpreting what Decker said because they're all succumbing to the "win or die" philosophy that's so prevalent in the industry. But if you can put that aside, there's nothing particularly concerning, alarming or even distressing about what Decker is exploring. It's the Ferrari Solution:

    What do Yahoo, Apple and Ferrari have in common?

It's far too early to write Yahoo off or somehow conclude that the company is irrelevant to the world of search. Search is the future of the Internet and there's still lots of space for innovation.