Ask Dave Taylor: Tech and Business


Google Considers My Site A Link Farm?

Just finished your new Google book and I'm dismayed to discover that my web site may be a link farm not a portal. The goal of this now updated site is to have students talk to other students via reviews of the handout links by doing "reviews", like

My Google rank is currently 7, so I must be doing something right, but a link: report only shows 70 links to the site. Yet I know that there are many more. What gives? Is my site considered a link farm? and thereby not getting indexed by Google?

Thanks for your note and I'm glad that you're finding value in Growing Your Business with Google. Now, on to your questions...

First off, let me reiterate that a link farm is commonly believed to be a site where its only purpose for existence is to have an ever-increasing database of links, typically without any underlying rhyme or reason. For example, if I had a link on this page that led you to my "best of the Web" area where anyone could submit and have added a link to any site, regardless of category, Google and other search engines tend to frown upon that.

The reason's simple: if inbound links are considered...