Ask Dave Taylor: Tech and Business


How do I buy a domain name?

Dave, I'd like to buy a domain, but I discovered that it's already registered by a bulk domain buying company (just check I tried to contact them but I have received no answer.

Do you know how much these companies charge in average for a domain? Or are they focused on the traffic and clicks and will not let it go?

Any recommended approach to bid for the domain?

This is a tough one because domain names, unless you have a legal claim on them, exist in a pure commodity marketplace. What I mean is: the value of a domain is defined solely by its perceived value to the buyer.

If you wanted to buy one of my unused domains (for example, "BABY.NET" which is for sale, actually) then I might ask $20 for it, or I might ask $200,000 for it, or, who knows, $2mil. What's it worth? Well, that depends. If you're a huge company with a massive marketing budget and are passionate about obtaining this exact domain then $500,000 might be a fair market price for it. But then again, maybe $100 would be more than it's worth.

Economics books talk about pricing strategies where you charge "what the market will bear", and you can see where in domain names...