How do I buy a domain name?
Dave, I'd like to buy a domain, but I discovered that it's already registered by a bulk domain buying company (just check negres.com). I tried to contact them but I have received no answer.
Do you know how much these companies charge in average for a domain? Or are they focused on the traffic and clicks and will not let it go?
Any recommended approach to bid for the domain?
This is a tough one because domain names, unless you have a legal claim on them, exist in a pure commodity marketplace. What I mean is: the value of a domain is defined solely by its perceived value to the buyer.
If you wanted to buy one of my unused domains (for example, "BABY.NET" which is for sale, actually) then I might ask $20 for it, or I might ask $200,000 for it, or, who knows, $2mil. What's it worth? Well, that depends. If you're a huge company with a massive marketing budget and are passionate about obtaining this exact domain then $500,000 might be a fair market price for it. But then again, maybe $100 would be more than it's worth.
Economics books talk about pricing strategies where you charge "what the market will bear", and you can see where in domain names...
Do you know how much these companies charge in average for a domain? Or are they focused on the traffic and clicks and will not let it go?
Any recommended approach to bid for the domain?
This is a tough one because domain names, unless you have a legal claim on them, exist in a pure commodity marketplace. What I mean is: the value of a domain is defined solely by its perceived value to the buyer.
If you wanted to buy one of my unused domains (for example, "BABY.NET" which is for sale, actually) then I might ask $20 for it, or I might ask $200,000 for it, or, who knows, $2mil. What's it worth? Well, that depends. If you're a huge company with a massive marketing budget and are passionate about obtaining this exact domain then $500,000 might be a fair market price for it. But then again, maybe $100 would be more than it's worth.
Economics books talk about pricing strategies where you charge "what the market will bear", and you can see where in domain names...
posted by Dave Taylor at
9:29 PM
