Review: "The Art of the Start" by Guy Kawasaki
Guy Kawasaki and I have had our paths cross many times as entrepreneurs in Silicon Valley and at Apple before that, so it's been great fun watching him translate the lessons he learned as the high-profile evangelist at Apple Computer (think a pre-blogging version of Microsoft's Robert Scoble and you'd have an idea of what Guy was doing to help the Macintosh change the world) into his successful Garage Technology Ventures (formerly known as "Garage.com"), an early stage startup incubator.
Much of the very best of his thinking and expertise in identifying the essence of what makes a startup business succeed has been captured in The Art of the Start, a succinct, engaging, and amusing handbook that I recommend to all entrepreneurs, whether you're still in the proverbial garage, or whether you're trying to produce a revolution within a larger organization.
Much of the very best of his thinking and expertise in identifying the essence of what makes a startup business succeed has been captured in The Art of the Start, a succinct, engaging, and amusing handbook that I recommend to all entrepreneurs, whether you're still in the proverbial garage, or whether you're trying to produce a revolution within a larger organization.