Ask Dave Taylor: Tech and Business


Your Daily Art: A great example of leveraging blogging

I'm always looking for small entrepreneurial businesses that demonstrate how a smart business blog can help raise your visibility in the community, gain traffic, and improve your sales. It's not always easy, between the ceaseless stream of advertising blogs (I will mercifully not link to any here) and the boring sites that aren't even of interest to target customers, to the random flow-of-consciousness sites that are 20% on topic, 80% drivel and unrelated.

That's why I was delighted when I bumped into the simple, elegant, and interesting Your Daily Art weblog. Written by Martha Cleveland, the site presents a photograph of a piece of art, adds a little background information, and does it all to drive business to her Youngest Daughter line of jewelry. Brilliant!

Here's today's entry, to whet your appetite...