Alaska Airlines and the Blog version of "telephone"

There's a lot to really like about how blogging and citizen bloggers are changing the world of communication, whether it's the ability to connect with like-minded folk through your writing or whether its how individuals can now help keep companies in check as they publicize bad experiences, inappropriate employees and just plain stupid business tactics.

But there's a line that it's important to stay behind, in my opinion, a line that's labeled "truth", and as demonstrated in a recent incident that fellow blogger Jeremy Hermann wrote about with Alaska Airlines, it's darn easy for us denizens of the online world to cross, sometimes without even realizing.

Read about it, and see how allegations become truth, become a public relations disaster all without anyone ever ensuring the veracity of the situation:

    Alaska Airlines and the death of truth

As always, I'd be most interested in your thoughts on this subject!