Thoughts on when a business shouldn't blog
Everyone likes to wax poetic about the million reasons why a business should get into blogging, and why a weblog is the cornerstone of a smart Web site. Heck, even I'm not immune, I've been writing - and lecturing - about this for years now.
But sometimes, truth be told, there are businesses that shouldn't be blogging, and there are people in businesses who shouldn't be writing entries for the company weblog, and even specific topics that just are not appropriate for a corporate weblog. Let's have a look, shall we?
First off, let's agree that the goal of a good business blog is to raise your visibility in your customer community or market segment, to increase your credibility as an expert and to humanize your company and present yourself in the best possible light. Reasonable?
Are you a gardener? You could blog about...
But sometimes, truth be told, there are businesses that shouldn't be blogging, and there are people in businesses who shouldn't be writing entries for the company weblog, and even specific topics that just are not appropriate for a corporate weblog. Let's have a look, shall we?
First off, let's agree that the goal of a good business blog is to raise your visibility in your customer community or market segment, to increase your credibility as an expert and to humanize your company and present yourself in the best possible light. Reasonable?
Are you a gardener? You could blog about...
posted by Dave Taylor at
12:16 PM
