Ask Dave Taylor: Tech and Business


The Secret of LinkedIn Groups

As I've learned more and more about LinkedIn, one question has remained: how do groups work on the site? If you've browsed profiles you've seen some that have nifty little graphical icons in their 'groups' section, icons for specific schools, professional groups, etc. But I haven't been clear about how you join one of these mystery groups and how those icons show up.

I asked this very question about groups in My Linkedin Power Forum (see my earlier article on MLPF, Expanding the Limits of Social Networking with My LinkedIn Power Forum) and received a very informative note from Robert Leathern, the Director of Marketing at LinkedIn (and also author of the cool analystblog too).

Here's what he explained to me...