Ask Dave Taylor: Tech and Business


Cialdini explains how to influence new customers in 50 minutes!

A group of colleagues have been talking about Dr. Robert Cialdini's book Influence: The Psychology of Persuasion, raving about how it contains lots of insight into what motivates people to behave in certain ways. But with a backlog of books that includes The Art of the Start and Freakonomics, among others, I don't have the time to read the entire book, recommendations or not.

Fortunately, I was grabbing a new audio book from this morning -- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It I'll be reviewing it in a week or so -- and noticed that they had a Cialdini talk from Stanford University available for download for a mere $2.95. So I downloaded it and...