What's the new "Web Clip" service in Google's Gmail?

The folks at Google never seem to stop adding neat new features and capabilities to their many cool tools, and the latest addition to their popular Gmail service is no different: Web Clips allow you to have a little "ticker" within the web-based email program that features the latest news and updates from whatever RSS information sources you'd like to track, from the BBC World Service to my own Ask Dave Taylor. Very cool idea, and it's a relatively easy task to configure it to your liking:

    All About Gmail Web Clips

Since I spend a lot of time in Gmail, I'm sure I'll be spending time configuring and tuning my Web Clips too.