Why don't publicists get it?

I get a fair amount of email from public relations experts, publicists and marketing folk, but every so often I get something that just makes me gasp with amazement at how poorly this person has done their job. It's not that it's full of typographical errors - though that certainly doesn't reflect well on the sender or the product being hyped - but more that the basic idea of publicity, of marketing, is that you need to appeal to your target audience and that the more you can engage them the more likely they are to read your material.

That's not rocket science, is it?

But how do you explain this message I received today...

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